advertisement series

SAMCO, a process equipment company in the semiconductor industry, wanted to move their self-promotion beyond the machines and technology into their company values and customer-service strengths.

An ad was published each month in Compound Semiconductor Magazine. The animal images were chosen to tie in with each of the company core values, as well stand out from the technical nature of the journal's content.

View all 5 ads

I developed a set of application icons to indicate SAMCO's key areas of equipment functions.

The circular hexagonal grid motif was inspired by technical images related to SAMCO systems as well as the natural order in structures such as the honeycomb.

Copyright 2013 SAMCO Inc.