Weingart said, "my teaching approach...
is all about the process of learning." He did not teach formulas
but helped students develop their own principles of type and problem-solving
that they could apply to any future project. He referred to this as the
"typographic backpack system." This system remains flexible
as students add to their visual vocabulary.
Weingart wanted to avoid giving students too much freedom,
which he believed led to poor design; or too little freedom which he felt
caused students to merely imitate the teacher. The ideal situation would
be for students to master basic principles while learning to be independent
in thinking and "self-expression."
Weingart believed in the importance of experimentation
within the school context, where students could develop confidence and
independence before they were subjected to the constraints of the working
world. School should be a place where students are guided in individual
directions rather than forced into a standard method or way of thinking.
Some of the "experiments" performed by Weingart's students resembled
scientific research in method and appearance. Other experiments were completely
free and expressive and were referred to as "typographic paintings."
Weingart retained a balance in his teaching between this formal, rational
approach and the more intuitive exploration of emotional qualities.
Weingart was the exception to the Basel tradition of
perpetuating the classic Swiss Typography without much change. For the
most part at Basel, teachers are former students and for this reason innovation
has been somewhat limited. Weingart was not different from the Basel teachers
in that he taught the basics just as they did. The difference in his philosophy
was that he went beyond the accepted solution of simply and elegantly
solving the problem, into richness and self-expression.
The student experience at Basel during the time of
Weingart began with intensive exercises in basic design principles. This
was very regimented and was not conducive to personal creativity. Then
at a certain point, students were released into a completely free arena
of defining their own projects and experiments. During each phase the
teachers were constantly present, with emphasis on studio practice and
evolution rather than theory or formal critque. Students learned through
the process and through constant interaction with each other and the teacher.
The Basel approach isn't so much about formal methods
as problem-solving. Students are able to develop their own way to generate
limitless ideas and variations. The beginning two basic exercises for
Weingart's students were: First, to make "visually balanced and lively"
flush left/ragged right type compositions. Next, to optically space capital
letterforms evenly. Weingart felt these excercises built "visual
sensitivity" which would serve the student well for the rest of their
career. In early exercises, students were limited to one typeface and
size for the given text, and were encouraged to explore all possible configurations.
Gradually more variety was introduced, with emphasis still placed on exploration.
Weingart believed in the importance of a good teacher
who must be passionate and stimulating in their guidance of the students.
Weingart was an enthusiastic and dedicated teacher. His publishing efforts
were largely composed of student work. He mischeivously gave a different,
sometimes unflattering, nickname to each student.
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